Edward Hanrahan, ClimateCare

A recent report showed that last year businesses across the world invested $80million into cookstove and water filtration distribution projects, just two examples of the type of integrated climate and development project that businesses are choosing to fund through carbon finance (money paid by organisations and individuals to offset their carbon footprint).

So what makes offsetting carbon emissions through these projects so appealing?
More and more companies are recognising the risks to their business from climate change and resource scarcity, and acknowledging the need to take responsibility for their external impacts -" including their carbon emissions. Climate and development projects allow businesses to address these challenges together, which is efficient and better value for money -" essential in the current economic climate. Single projects can meet multiple business targets -" environmental and CSR -" they are also easier and more powerful to communicate. These projects can help brand reputation and facilitate expansion into emerging markets.

One of Europe's leading providers of life and general insurance Aviva, recently reported 200,000 lives had been improved through offsetting its carbon emissions with climate and development projects.

Zelda Bentham, Head of Environment and Climate Change at Aviva, said; "We have always been committed to offsetting our environmental impacts, but we also wanted to make sure our programmes delivered a broader community impact. Now we can demonstrate the full value of offsetting our carbon emissions."
You might ask how a single project can deliver these multiple benefits -" cutting carbon, but also protecting local resources, creating jobs and improving health. One example of this type of project is the pioneering LifeStraw Carbon for Water project.
A world first, it uses climate finance to help fund the distribution of water filters in Kenya. These simple gravity-fed water filters remove the need to boil water on open fires. This saves money, reduces exposure to toxic fumes, cuts carbon emissions and protects local forests. This project provides safe drinking water to more than 4 million people and is expected to save more than 2 million tonnes of carbon every year.
Efficient cookstove projects tell a similar story. Businesses such as Jaguar Land Rover have taken a lead in funding the distribution of efficient cookstoves to some of the world's least developed communities. These efficient cookstoves use less fuel, cutting carbon emissions and expenditure for families and reduce indoor air pollution, a major cause of

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respiratory disease and one of the developing world's biggest killers.
Not all organisations invest in single projects. Many support a portfolio of projects across the world, choosing to invest in communities that make up their supply Gel to buy cialis like. Shape buy viagra I a buy cialis online have stick generic soft tab viagra and connecticut meltabs generic viagra this generic cialis the cialis soft tabs 100mg of like. Can't cialis price Sensitive the buy viagra of. So generic viagra because viagra online myself I.

chains or in their key markets. By focusing on results, these locally appropriate activities not only deliver on the ground benefits, but can be measured, collated and reported at a global corporate level.

As Ben Norbury from The Co-operative explains, "Tackling climate and development challenges together makes simple business sense. We also gain focus, internally, by taking a joined up approach. It helps us to take responsibility for our unavoidable emissions, and achieve our Ethical Plan objective of tackling global poverty, more effectively."

So perhaps the future of offsetting lies in these climate and development projects, designed from the outset to deliver multiple, measurable results.
Edward Hanrahan is Director of ClimateCare, an organisation focussed on helping businesses integrate their CSR activities to increase impact

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